Do you need some juicy video marketing statistics to help get your video budget increased or even to help a skeptical boss see the light? Do amazing video marketing statistics make you get all giddy inside? With great joy we announce the return of what we feel are the top 16 video marketing statistics visualized into a handy downloadable infographic e-book for 2016! There's also a few kittens dropped in with stats and puns because let's face it, if it wasn't for cat videos...our feline overlords would likely pull the plug on the entire internet. Transcript: The Top 16 Video Marketing Statistics for 2016: Even punnier with 24% more cat video puns 1: Social video generates 1200% more shares than text and images combined. - Brightcove 2: Companies using video enjoy 41% more web traffic from search than non-video users. - Aberdeen 3: 62% of consumers are more likely to have a negative perception of a brand that published a poor quality video. - Brightcove 4: Video on a landing page can increase conversions by 80% or more. - Visually Home page videos increase conversions by 20% or more. 5: Businesses using video grow company revenue 49% faster year-over-year than organizations without video. - Aberdeen 6: Native video uploads to Facebook have 10x higher reach compared to shared YouTube links. - Social Bakers 7: 70% of marketers claim video produces more conversions than any other content. - Vidyard 8: Video drives a 157% increase in organic traffic from search engines. - Brightcove 62% of Google searches include video. - MarketingLand 9: 4.8% is the average conversion rate for websites using video compared to 2.9% for those who don't. - Aberdeen 10: YouTube is 11.3x bigger than Facebook in terms of hours viewed, both on the web and in-app. - VentureBeat Every day, Americans watch 8,061 years of video content on YouTube, compared to 713 years of video content on Facebook. 11: 90% of Twitter video views happen on a mobile device. - Twitter 12: 74% of millenials find video helpful when comparison shopping. - Animoto 60% paws-itively prefer to watch a video over reading a newsletter. 13: 40% of consumers state that video increases the chance they'll purchase a product on their mobile device. - Adobe 14: Mobile makes up more than half of global watch time on YouTube - YouTube The number of hours people spent watching YouTube videos on mobile is up 100% year over year. 15: "How to" searches on YouTube are up 70% year over hear. - Google 16: 4x as many consumers would rather watch a video about a product than read about it. - eMarketer Adelie Studios specializes in visual storytelling. Whether it’s short explainer videos, infographics and other shareable visual content, we create the visuals that help hundreds of start ups on up to big brands stand out in an increasingly competitive environment. And most important of all, it’s our passion.

1. Video Marketing Stats
forEven punnier
with 24% more
cat video
puns!

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Social video generates
1200%more shares than text and images combined.
- Brightcove

3. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com
41%?
You cat to
be kitten me?
Companies using video enjoy
41% MORE
web traffic from search than non-users.
- Aberdeen

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62% of consumers
are more likely to have a
NEGATIVEperception of a brand that
published a poor quality video.
- Brightcove

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Homepage
videos increase
conversions
by 20%
or more.
Video on a landing page
can increase conversions by
80%or more.
- Visually

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Businesses using video
grow company revenue
year-over-year than
organizations without video.
- Aberdeen
49% faster

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Wow! That’s
meow-nificent!
Native video
uploads
to Facebook
have
10x
higher reach
compared to shared
YouTube links.
- Social Bakers

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of marketersclaim video produces more conversions
than any other content.
- Vidyard
70%

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62% of Google
searches
include video.
- MarketingLand
Video drives a
157%INCREASE
in organic traffic from search engines.
- Brightcove

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4.8%
2.9%
is the average conversion rate
for websites using video
for those who don’t.
- Aberdeen
compared to

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Every day,
Americans
watch 8,061 years of
video content on
YouTube, compared to
713 years of video
content on
Facebook.
YouTube is
11.3 X BIGGERthan Facebook in terms of hours viewed,
both on the web, and in-app.
- VentureBeat

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happen on a mobile device.
- Twitter
90%
of Twitter
video views

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60%
paws-itively
prefer to watch
a video over
reading a
newsletter74%
of millennials find
video helpful when
comparison shopping.
- Animoto

14. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com
40%of consumersstate that video increases the chance they’ll
purchase a product on their mobile device.
- Adobe

15. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com
The number of
hours people spent
watching YouTube
videos on mobile
is up 100% year
over year.
Mobile makes
up more than
HALF of global watch
time on
– YouTube

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“How to”searches on YouTube are up
year over year.
- Google
70%

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Why shouldn’t
this be mew?
as many consumers
would rather
watch a video
about a product
than read about it.
- eMarketer
4X

18. These stats were the cat’s pajamas! Who did them?
OK. That was my last cat pun, now allow me to introduce you to Adelie Studios...
Adelie Studios specializes in visual
storytelling. It’s been our focus for more
than a decade. Whether it’s short explainer
videos, infographics and other shareable
visual content, we create the visuals that help
hundreds of start ups on up to big brands
stand out in an increasingly competitive
environment. And most important of all, it’s
our passion. After all we create animated
marketing videos…what’s not fun about that?
www.adeliestudios.com
info@adeliestudios.com
401.489.8550
Adélie Studios
twitter.com/adeliestudios
linkedin.com/company/adelie-studios
facebook.com/adeliestudios
youtube.com/user/adeliestudios
plus.google.com/+Adeliestudios/